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My last job offered free beer after 4pm on fridays.
It was smart as fuck if you think about it. For the small price of a few crates of beer, you got 20+ people talking in their free time, and on the weekend, without additional pay. It was officially off-work but since most of your coworkers were there, there was a lot of work-related exchange going on.
Alcohol, the strongest bonding chemical of mankind
That’s pretty much every office in London before the pandemic. Some even had taps with draught ales.