For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.

Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7

Highlighting carlcook’s advice:

dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.

  • @mediocre_magi@lemmy.world
    15•2 years ago

    I love coffee. I am a coffee snob. Instant coffee is easy to pack and travel with. If you have access to hot water it’s still coffee which is better than nothing. If you don’t have access to hot water then it’s a tastier caffeine pill.

  • @zacher_glachl@lemmy.world
    10•2 years ago

    I was recently on holiday where most of the other guests in our hotel were 50-70 year old Germans.

    The breakfast buffet at our hotel had a large scale coffee maker which could do some surprisingly good freshly ground coffee. What it could also do is spit instant coffee into your mug and pour hot water on top.

    In two weeks I never saw someone (other than me) draw anything but fucking instant coffee from that thing.

  • _haha_oh_wow_English
    4•2 years ago

    Only when I’m backpacking in the wilderness, otherwise, it’s fresh ground for me!

  • 🇰 🌀 🇱 🇦 🇳 🇦 🇰 🇮 🏆English
    3•2 years ago

    Isn’t that basically what a Keurig pod is? I think more people use instant coffee now than they did before those things existed. As much as Starbucks is popular, I still think most people make their own coffee at home.

  • @bionicjoey@lemmy.ca
    7•2 years ago

    I used to because I am single and it didn’t seem economical to brew a pot for one cup. Then I found out about the “4 cup” machines like the ones they put in hotel rooms.

  • squiblet
    49•2 years ago

    Starbucks tried to modernize it with these little packets a few years back, under the name “Via”. The older brands still exist too, such as Nescafé, which, as a Nestle product, I assume is made from the blood of indigenous people.

    • @s_s@lemmy.one
      3•2 years ago

      The biggest difference is that starbucks via doesn’t start with awful coffee.

      Starbucks isn’t good coffee compared to some fancy pants third wave coffee, but It’s not nescafe either.

      Freeze drying and rehydrating might not do anything to hurt coffee flavor, but it’s not going to make bad coffee suddenly taste good.

    • @helenslunch@feddit.nl
      1•2 years ago

      I just bought a couple dozen of these NUUN tablet tubes. When it arrived the return address had Nestle on it. So I guess I can’t buy those anymore…

    • originalucifer
      5•2 years ago

      i bet the blood of indigenous people would taste better… not that im condoning such an aberration.

    • BraveSirZaphod
      12•2 years ago

      The production actually is pretty cool really. They basically brew giant vats of coffee and then freeze dry it into a powder that can be easily rehydrated.

  • @marshadow@lemmy.world
    7•2 years ago

    Not me, but it’s great for baking (a bit of coffee makes chocolate taste more chocolatey) and making nutrition shakes palatable.

  • @Kiwi_fella@lemmy.world
    1•2 years ago

    Life is sad, and there are fewer options, when you drink decaf. It’s all I can get at work, while the big, sophiscated coffee machine, with all it’s flashy buttons, is dedicated to grinding life giving caffeinated beans to the masses.

  • @Ziltskin@lemmy.world
    1•2 years ago

    Sometimes. I keep it on hand. I usually do a French press or pour over coffee maker. But sometimes, just some hot instant coffee in theocrowave is good because I’m too tired to wait for the water to boil

  • Lemminary
    3•2 years ago

    I’m finishing my cup right now. People say it’s shit but I don’t mind it.