As in, would the channel be losing out on money? Because I don’t want to take away from small creators if there is a retention rate for viewership of that exact segment, but I would prefer to skip any of the “but first check out this shitty mobile game”.
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Nah they wouldn’t lose out on any money unless you’re one of the people who try the products that sponsor them. They get some sort of upfront payment then a small percent of any purchase from their link.
I wonder if clicking on their link (but not signing up or buying anything) helps the creator, either in terms of a direct kickback or in terms of how much ad slot money they get next time. Anyone know?
Those particular links would likely rely on sales commission, not just clickthrough (with some rare exceptions)
As far as I know sponsors have no access to data on how many people watch their segments as opposed to whole-video viewership, unless they force the creator to disclose it which I doubt happens basically at all. Creator gets paid upfront and a kickback for using their link, not for you watching an in-video ad itself.
If you mean the ads that are actually part of video where the YouTuber is just reading the ad themselves, I don’t think it makes a big difference. It might impact their metrics a little since you’re fast forwarding part of the video but that’s it
The custom-made “sponsors” sections that are baked into the video are not paid per view. You can freely skip them without harming the content creator. iirc they get paid per video upload, not per view. it’s only the “live” separate ads that appear prior to the video, mid-roll, etc. that they get paid per view (and would be missing if you block them).
I release music via distributor to all music streaming platforms including YouTube. When playing my music, youtube puts ads before and sometimes after the video. Does that mean I’m getting a share of that ad revenue by default? Or is it for specific content creators that have a minimum number of subscribers only?
music is different. youtube has a deal with your label which states they pay $0.0000x dollars per stream, and your label gives you a part of that.
Right, that I’m aware of. So I guess youtube just keeps that ad revenue for the ones they show with my music.
If you’re going through a music label then ask the company you’re working with. They absolutely get paid per view (as per the pre-roll ads) if you aren’t managing the uploads yourself. But what they pay you may be different depending on what they’re doing.
Youtube content creators get paid via a few different methods:
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Pre-roll and mid-roll ads. This is youtube’s actual and intended monetization method. These are ads that play that are separate from the video and are personalized per-user. They often have a “skip” button you can click after a few seconds. Youtube pays creators per view for these ads. You should check youtube’s monetization section on the channel settings to set this all up.
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Sponsors. These are baked into the video where the content creator usually goes something like “Yeah I enjoy my switch, but do you know what I like more? raid shadow legends!” These are one-time payments made prior to the video’s release, and are not paid per view. The view count on the video and whether or not people are actually watching the sponsored section is irrelevant.
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Patreon and other patreon-like services. These are entirely unrelated to viewcount or ads, and are just people paying monthly on some other site (typically patreon or locals) to help fund the channel.
For music, I’m not sure at all how the youtube music platform works. But afaik youtube music is just youtube videos in a different format, so you’d be going with method #1 with the pre-roll ads.
Typically youtube’s monetization model requires that you actually set things up, and in order to do so you need to meet particular criteria (particular subscriber counts, view counts, etc). I know musicians work with music labels, so that may work differently depending on what’s going on for you. But if you’re specifically managing a youtube channel where you upload videos, then #1 applies and just check the monetization section. I don’t think it’s “by default”.
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Not really. Content creators get an upfront amount to run the ad then either a fee per click on the sponsored link or when their code is used at checkout.
So by watching the ad and not using the promotion is the same as not watching the ad.
Also, your “view” still counts towards the content creator’s metrics (assuming you watch enough of the video). So the creator can use your view to sell more ads, whether you watch them or not.
It’s likely that more savvy advertisers are using video heat maps to see which types of videos get people to actually watch the ad, but the metrics on that are probably not as informative as just view count.
I guess in theory yes, because sponsors would eventually notice a drop in people spending money through the creator.
Personally, I haven’t and won’t ever use a product just because my favourite entertainer was paid to say its good. Before SponsorBlock I just manually skipped or tuned them out anyway, so I never counted in the first place.
That implies that the person skipping the ad would have purchased in the first place.
Ads are like Nigerian Prince schemes. They are targeted at the people who are willing to engage. Skipping them is no different than ignoring them.
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Immediately, no. The advert payments don’t pay attention to you skipping the advert.
Over time, as people skip the ads, the value that advertisers put on the ads will diminish, as they realise that people won’t see them.
The best solution would be to make the advert relevant to the video, or making them actually interesting (Like TomSka’s over the top SurfShark ads), but that’s me overthinking things again.I’d 100% say that I’m less likely to skip an in-video sponsor segment if the creator has tried to make it a bit more entertaining than just an ad copy read with logos and stock footage of people walking on a beach.
I’d say map men and boyinaband are two that jump out to me as having several I’ve not skipped, there’s obviously others.
If advertisers aren’t already on to this, those are the spots they want to be paying for, and I’d hope that means the creators doing them are getting paid a lot for them
InternetHistorians ads are worth watching on their own
Woodworking for Mere Mortals had some great Microjig ads for a while until he ended the partnership
How do the advertisers know how frequently in-video ads have been skipped? Do they ask for historical data on this from the YouTuber before brokering the sponsorship for an individual video?
They don’t, they see how many people use the special link (Join now at www.superaids.com/yewtewber for 10% off your first order!) and if they find that fewer people are responding to the ads, the ads are simply worth less. If you skip ads without thinking, or worse with a plugin, then you won’t ever see the ads that might actually interest you, and the use of those links will decrease.
I recommend sponsorblock browser extension. Skips sponsored segments automatically.
How’s it detect them?
Crowd sourced.
Crowd sourced from other viewers
People who watch the video early mark where the ad is.
Love that.
You won’t be able to skip them soon anyway, I thought?
They’re referring to “Let me stop talking about the topic of this video to tell you about Shadow Shark, thr VPN Game” type sponsorships. Is YouTube planning on disabling the scrub bar now or what?
Theoretically no, they want people to ignore those built-in sponsorships, so the advertisers go straight to Google’s ad service
Don’t give them ideas.
Not as long as you have bought one of everything from their merchandise shop.
The day I start a “garbage bin” channel, I will happily decline all sponsorship offers I get. Sure, it makes me money, but I don’t wanna endorse a company I actually don’t like, and then end up wasting my viewers’ time while also lying to them (cough cough Raycon). So how else will I get money? I’ll tell my viewers to Buy Me a Coffee (those 4 words are actually a real website).
So when is the “garbage bin” happening? I think a decade from now at most.
I do pay for YouTube premium. This means the creator of the video gets payed by watchtime. Why should I pay for watching an in-video ad?
For normal users it doesn’t matter, as the creator is payed by view, not watchtime. And from what I know, sponsor deals are either fixed value or fixed value per X views. So it doesn’t impact them if people are skipping.
Technically no, has other people been saying. But long-term yes. Creatives need to have a revenue stream, so if everyone starts skipping all the sponsored segments, the revenue from sponsored segments will go down. Or it will change the nature of it so instead of a 30-second pitch, it will be incorporated into the main video constantly.
If you’re talking about a small creator, who’s not doing it full-time, consider donating to them directly. Most usually have the Patreon or something.
