Summary

REI apologized for endorsing Trump interior secretary nominee Doug Burgum, citing backlash over his support for fossil fuel drilling and deregulation.

CEO Mary Beth Laughton, who took over March 31, called the endorsement “a mistake” and pledged to refocus REI on protecting public lands.

The co-op will lead a new coalition, Brands for Public Lands, to lobby for conservation.

The REI Union, which had criticized the endorsement, praised the retraction. The company also faces legal challenges over alleged anti-union practices and benefits withholding.

  • @Jaysyn@lemmy.world
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    10018 days ago

    Don’t care. REI is dead to me.

    Shop at Academy instead, they don’t give to any political parties & their employees mostly give to non-Fascist groups.

      • @BakerBagel@midwest.social
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        4617 days ago

        Academy is iwned by the same Private Equity firm that tanked Toys-R-Us. They are also the only national retailer that sells AR-15’s. Corporations are not your friends. You should not idolize them

        • @ElDuderino96@lemmy.world
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          5017 days ago

          Picking and choosing which retailer you buy your goods from based on their business practices is HARDLY idolizing them.

        • dual_sport_dork 🐧🗡️
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          1017 days ago

          They are also the only national retailer that sells AR-15’s.

          Eh, what? Cabelas/Bass Pro Shops are certainly nationwide.

            • @frezik@midwest.social
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              817 days ago

              No legal way out of that one except Form 1 3d printing. It’s from the MAGA shop, the MAGA shop that doesn’t have too many stickers on its wall, or the gun show. Which is also MAGA.

              And even if you print it, you’ll still need to buy a bunch of smaller parts from one of the above, or an online retailer. Which will be MAGA.

              • @ProfHillbilly@lemmy.world
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                517 days ago

                I know. Where I live it is deep deep MAGA. Overmountain Rifleman is pretty good at appearing neutral but I feel like they keep their MAGA on the downlow. I talk Warhammer stuff with one of the guys that works there.

          • Tempus Fugit
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            116 days ago

            Honestly, at least around my parts, gun stores are charging at least $200 over online prices, that includes big box stores. Best to take the online route. You’ll have to ship to an FFL, so best to check which ones are the cheapest (any gun store is an FFL). Mine only charges $50.

            If you’re concerned about politics, I’d say let the gun industry slide, it’s full of right-wingers and not worth it to sift through them. Honestly, you might be surprised how much of a leftist message many of them sympathize with. You’ll have to be the judge on who is cool or not, people are people.

            Best to do your research on which rifle you want, there is a plethora. For cheap while decent quality, many folks like the budget PSA AR-15s for as little as $400. A lot of folks will buy a cheap lower like the PA-15 for around $150 and attach a better quality upper as the lower isn’t the most important. The lower is the only regulated part that needs to be picked up from an FFL.

            Lastly, if you purchase any firearm, learn it and practice. Know every detail about it as you’ll be tearing it down and cleaning it every so often. Above all else, be safe and have fun.

  • @errer@lemmy.world
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    4317 days ago

    REI makes a large amount of money selling bikes which almost entirely come from China. This about-face is purely a reaction to tariffs and the Orange turd affecting their bottom line, not some moral epiphany.

    • @invno1@lemmy.one
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      16 days ago

      Eastern Mountain Sports maybe? I have no idea how that company is run though.

      from Wikipedia:

      On September 3, 2024, the chain was acquired by British Outdoor retailer Mountain Warehouse for $10 million. Mountain Warehouse plans to expand the company and open as many as 100 new stores over the next few years.

      • dual_sport_dork 🐧🗡️
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        116 days ago

        Maybe as part of those 100 new stores they can re-open one of the three around me that they abruptly closed several years ago. One of those was one of their “flagship” stores and had about the same square footage as one of the larger REI locations and seemed to be doing a brisk business right up until the end. So I’m not sure what was up with that. My nearest EMS is now 120+ miles away which is a bit silly if all I need is some chalk or something.

        I did score some mega-clearance stuff back then, though. So that was neat. Like a pair of Gore Tex Ascent pants for $15 or thereabouts.

  • fmstrat
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    316 days ago

    A mistake like that gets people fired.

    It is being called a mistake because it’s costing them more money than they thought it would.

  • @skozzii@lemmy.ca
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    1816 days ago

    Resign, they endorsed because they thought they would be the winners, turns out it wasn’t the popular move they thought it was, now watch them burn.

  • Lka1988
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    17 days ago

    No shit, everybody knew Trump and his team of morons was exactly that - fucking morons.

      • Lka1988
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        16 days ago

        I though that fact was fairly obvious, but you’re absolutely right.

  • partial_accumen
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    4518 days ago

    So odd that REI put themselves with this group. They look very out of place in this group.

    Here are the other signatories on that letter from January supporting Burgum:

    • American Bus Association
    • American Horse Council
    • American Prairie
    • American Sportfishing Association
    • Archery Trade Association
    • Association of Marina Industries
    • Boat U.S.
    • CHM Government Services
    • Diving Equipment & Marketing Association
    • Eddyline Kayaks
    • International Snowmobile Manufacturers Association
    • Marine Retailers Association of the Americas
    • Motorcycle Industry Council
    • National Forest Recreation Association
    • National Marine Manufacturers Association
    • National Park Hospitality Association
    • National Ski Areas Association
    • National Wild Turkey Federation
    • Outdoor Hospitality Industry
    • Outdoor Industry Association
    • Paddlesports Trade Coalition
    • PeopleForBikes
    • Professional TrailBuilders Association
    • Recreational Off-Highway Vehicle Association
    • REI Co-op
    • RV Dealers Association
    • RV Industry Association
    • Society of Outdoor Recreation Professionals
    • Specialty Equipment Market Association
    • Specialty Vehicle Institute of America
    • Sports & Fitness Industry Association
    • The Corps Network
    • dual_sport_dork 🐧🗡️
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      6018 days ago

      REI turned corporate or at least pro-corporate shortly after the pandemic. This all went down probably not coincidentally right after they hired an ex-Amazon exec, Cameron Janes, to be their “Chief Commercial Officer.”

      They’re turning into another profit motivated shitshow and have become explicitly anti-union, hostile to their own labor, and also hostile to their own customers. They did this in the name of making more money, but given that it pissed off swath of their core customer base who are probably more vocal, left leaning, and activist than the average bunch of consumers who all quit buying from them, I’m pretty sure this wasn’t a net gain.

      • @oatscoop@midwest.social
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        716 days ago

        I contacted their customer support and had them delete my account. I also sent them an email as to why, and stated I’d be telling everyone I know not to shop at REI.

        Fuck them.

      • aegis_sum
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        2117 days ago

        REI was already fully transitioned from a co-op to another big box store well before that.

        REI has consistently hired executives and board members with backgrounds in traditional retail and other for-profit ventures since 2010.

        They have chosen to run REI like their prior companies, focusing on margins and profitability rather than its primary responsibility, the members.

        They have continued to open new stores and over extend themselves because profit must go up, though the main revenue generator for them is the membership fee. And because it is a one time fee, rather than recurring, they have to continue to open new stores to stay profitable.

        On top of no longer acting like a co-op, REI has decided to fight its employees unionization efforts. Numerous REI stores have voted to unionize, and REI has refused to recognize the unions, in some cases for years at this point. REI has also hired notorious union- busting lawyers, removed PPE from repair shops, and illegally laid off dozens of individuals.

        REI is now clearing house; laying off long term staff and replacing them with new, less expensive, and less knowledgeable employees. In 2010 the average camping department employee got 15+ hours of training; whereas by 2018 it was less than 4 hours.

        REI is following exactly in the footsteps of Mountain Equipment Co-Op in Canada. Once on par with REI, MEC is just another shell of a company raped by private equity. And unfortunately for a lot of good people, I think REI will suffer a similar fate.

        • dual_sport_dork 🐧🗡️
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          617 days ago

          I’d argue it already has. I no longer shop there and haven’t done so for years, nor does anyone else I know in any of my hiking/backpacking/rock climbing/riding circles.

          Knowing full well that they measure their “success” via their membership count, I also bullied them into cancelling my membership several years ago. That was an interesting experience.

          • aegis_sum
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            517 days ago

            Nice job getting the membership cancelled.

            I worked there for the better part of a decade, but got out when I saw the writing on the wall. Unfortunately, I still have friends working there.

            • dual_sport_dork 🐧🗡️
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              17 days ago

              Yeah, that turned into a Laurel and Hardy skit in short order. “But it’s ‘lifetime!’”

              Uh-huh. You want to bet?

              I had their credit card, too, for the simple expedient that you could take the rewards points and cash them out. You can’t do that anymore, because you can’t cash out membership rewards at all anymore. Which to be frank was the only reason to shop there since the pathologically sell everything at 100% full list price all the time. The dodge was you could get your discount in a roundabout way later by combining your normal membership points with the extra from the card, and then cash it out. Now that the membership points are just more company scrip, this is pointless. You may as well just buy the same stuff from somebody else for less, since there’s certainly no longer any ethical benefit to purchasing from REI to make up for paying extra.

              Meanwhile, US Bank (the bank which used to issue their credit card before the transition) offers a Visa with precisely the same rewards structure as the old REI card, sans the extra couple of points on specifically REI purchases, which you can likewise cash out. So I just got one of those instead. It seems I wasn’t the only one who figured this out, because the CSR I spoke to in the process told me a lot of people were doing the same thing at that time.

              • aegis_sum
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                217 days ago

                Haha, I always felt scummy selling the credit cards, but that and the number of memberships you sold determined your hours.

    • @FlyingSpaceCow@lemmy.ca
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      516 days ago

      Yeah I have a friend from the UK who voted for Brexit. He regrets it now and I’m like: “WHAT DID YOU THINK WAS GOING TO HAPPEN?!”

  • The Quuuuuill
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    617 days ago

    if you’re a probable or likely rei shopper looking for an alternative, check out garage grown gear