I’m genuinely curious about peoples thoughts on this.

It made sense for a while. But the branding change was 16 months ago. The URI change was 3 months ago. Everybody knows now what X is. Yet for some reason, I still see in news stories today:
“… on X — formerly known as Twitter — and said …”
I really don’t think that’s needed anymore. But I’m always one to want changes as fast and painless as possible.

So what do you think would be an appropriate amount of time to keep reminding everyone that Twitter is now X?
Months?
Years?
How many?

    • @litchralee@sh.itjust.works
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      16 months ago

      When I see “Xitter”, I think it might be pronounced Exeter, like the town in southwest England. But that feels like an undeserved slight against the good people of Devon and England.

    • themeatbridge
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      166 months ago

      In my headcanon, Twitter users were called twits, so Xitter users are called xits, pronounced appropriately.

  • Andrew
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    6 months ago

    It is happening. If you look for news of, e.g. “Arnold Schwarzenegger endorses Harris”, most outlets just say ‘X’.

    In my results, The Guardian, the BBC, The Independent, Fortune, MSNBC, The Washington Post and The Hill just used ‘X’. Politico said ‘on social media’. Only Forbes did the ‘formerly Twitter’ thing.

  • @Jimmycrackcrack@lemmy.ml
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    6 months ago

    Hopefully in a year or two they’ll eventually just call it Twitter or maybe if we’re lucky it will go out of business and then they’ll probably still just call it Twitter because the X thing would then have just been a short lived portion of its overall lifespan.

  • We didn’t stop hearing Prince referred to as “the artist formerly known as Prince” until he changed his name from that symbol back to Prince.

    I expect the same for the website formerly known as Twitter.

  • Ada
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    16 months ago

    Just call it the X social media site

  • Ephera
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    436 months ago

    I think, the main problem is that “X” doesn’t look like a name.

    When someone’s not starkly aware of the platform being called that, they might think the author typoed.
    Or is using it like the idiom “they posted it to X, Y and Z” (so just a nondescript set of platforms).
    Or genuinely means the letter X and that just doesn’t make sense in the context presented.

    “X, formerly Twitter” is just a better name than “X”, because it is recognizable.

  • @MimicJar@lemmy.world
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    116 months ago

    Comcast introduced the “Xfinity” branding in 2010. I still call refer to it as “Comcast”. Any conversation I have where an ISP comes up, the word “Comcast” is used. If someone says “Xfinity”, they often follow it up with “you know, Comcast”.

    Now that’s a VERY clear brand change.

    The name “X” is a VERY confusing brand change. It will likely be called Twitter forever. In fact at some point Musk will sell or give up on “X” and I guarantee within a year the new owner will change the name back to Twitter.

  • @njordomir@lemmy.world
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    226 months ago

    They really shouldn’t be allowed to name anything after a single letter. VW, BMW, ABC, TBS are all bad enough. X conflicts with too many established uses.

    • @jol@discuss.tchncs.de
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      106 months ago

      None of those brands you mention are letters. They mean things, and in fact started by being called those things, but people organically shortened their names. Stress on organically. X as a name is trying so hard to sound cool and futuristic that people felt forced to adopt it, and instantly hated it.

  • @Concave1142@lemmy.world
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    576 months ago

    It will always be Twitter to me. X is a variable in a math problem… not a company name. Oh, I’m also lazy and have never used Twitter.