People don’t like to be made to feel uncomfortable (via knowledge) about something that they enjoy

Same reason people who love fossil fuels hate people who are worried about global warming

They are way overly convinced their option is the best and only viable option, and they won’t shut up about. They also want special treatment at all gatherings. “You don’t have a vegan option?” “I said I was a vegan and all they gave me was a simple salad” “You’re hurting the environment” blah blah blah.

Yes, “not all vegans are like that”, but enough are that it makes them all assumed to be annoying.

How do you know someone is a vegan? Don’t worry. They’ll tell you.

It’s like everything else, no one has a problem with probably 99.9% of vegans, it’s just the ones that want to pretend they are better than other people because they don’t eat meat.

The rest of them are fine.

Plus text is forever unless deleted, someone could have typed it 5 months ago, but it is still there as fresh as if it had been said 5 minutes ago, so there is a lot of aggregation involved.

If you say it, only the people around you hear and then it’s gone.

Speaking as a life-long lacto-ovo vegetarian who did a ten year stint as a vegan (I’m 30), it’s because there is a subset of the vegan population that’s very gung-ho about their diet and wants to proselytize about it, and no one likes being told what they should eat. When you remark on people’s diets, people tend to get annoyed and defensive about it.

I grew up being told that my food looked yucky, how I can’t call something meatballs since it doesn’t contain meat, how since I don’t eat protein I’ll die, so on, so forth. It got annoying fast, so now I don’t generally discuss my diet unless it makes a contextual sense. e.g. when planning a restaurant outing with people - though to be frank I often just avoid social situations where food plays a role.

I think where the big clashes really happen is when someone has made veganism/eating meat a core part of their identity, having that criticised, however gently that might be, will cause friction and often cause people to double-down on it; even though they may know on some level that the criticism might even be valid. You can see this in the fat pride movement as well.

Cuz it itches the part of our brain that looks for status-seeking behavior and labels people as inauthentic.

Being vegetarian places a degree of exclusivity onto your consumer habits, and in the Western capitalist lens, conspicuous consumption has a lot to do with how we communicate our status.

Being vegan stands in direct relationship to vegetarianism as being even more exclusive. This does two things:

1. It raises the stakes, because now the identity is even more exclusive because it’s more restrictive.
2. It creates a pattern, where it looks as if you’re saying “Oh yeah? Well, I’m even vegetarianer! Take that! Look how cool I am!”

Just that in and of itself puts vegans on the receiving end of a whole bunch of cognitive biases.

But wait, there’s more!

Because mass production never lets a social identity go to waste, major brands got on board with explicitly labeling things as vegan, which starts to make it seem like you’re trying to be cool but really just deepthroating the corporate cock to “buy your way to cool”.

And then came the trends of organic/non-GMO, local-first, artisanal, farm-to-table, etc. etc.

At the point where Wal-Mart has their own artisanal farm-to-table cheese brand, it starts to look (to our dumb pattern-matching brains) like vegans are just rubes falling for the most basic version of an obviously fake status-seeking game propped up by cynical brands preying on how desperate you are to look cool.

But wait, there’s even more!

Because, surprise – our brains never actually stop caring about status, even if we think we’re just trying to make rational, objective, moral choices. Picturing yourself as a rebel for being vegan, taking the sneers and the insults in stride because you know it’s the right choice for the planet… is appealing.

And that self-aggrandizing image is inseparable from actually doing the thing, because that’s just how our brains work. Even for the most pure-hearted among us, thinking we’re morally superior – especially in tangible ways that we get to physically play out on a daily basis – is intoxicating.

So the people who are chuckling about the inauthenticity are… kind of right. But this same dynamic exists for literally everything. So when you chuckle at the vegan, but then take a moment to consider which kind of bacon really speaks to who you are as a consumer, you’re playing the same game. It’s just one that far more people are invested into. So if anyone calls it silly, nobody takes that criticism seriously. Not like your organic local-first artisanal acai kale kombutcha.

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Basically my recollection of this episode of You Are Not So Smart: https://soundcloud.com/youarenotsosmart/selling-out-andrew-potter

…which I listened to, for the first time, as an attempt at bonding with my then-girlfriend/now-wife’s roommate. We had not gotten along up until then, because she was aggressively vegan and I ate a lot of fast food. But I found out she liked podcasts and I was really enjoying this one and there was a new episode I hadn’t heard yet! She really enjoyed it, until the guest talked about veganism as a form of status-seeking. That didn’t go well. I didn’t mind taking over her half of the lease though.

My personal experience: Trying to find a restaurant that has vegan friendly options isn’t always easy, and used to be much harder. That would make trying to find somewhere to eat as a group much more tedious if someone was vegan. I don’t think anyone had issue with the person being a vegan, I think they just didn’t like eating at the same two restaurants over and over.

I generally try not to bring it up, but I know folks that’ve resumed eating meat and we’re welcomed back with high-fives. This argues against the “preachy” argument in this thread. And people don’t get criticized the same way over eating unnutritious fast food all the time. My view is that some people feel criticized by other folks’ different life choices. When Alice to be in an out group, Betty is confronted with their own life choices.

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100% it’s just cognative dissonance. Everyone knows meat is bad but most can’t come to terms that they’re too weak to quit it. This is especially painful when people are confronted directly and a self-defence mechanism kicks in.

It’s ok to be a bit weak sometimes, everyone has a lot of going and has to choose their battles. Our contemporary culture hates to acknowledge this thus creating a lot of binary tension.

You tend to get two groups who dislike it. Ignorant folks who think something like no animal stuff means no protein means you shrivel up and die, and the ones who’ve encountered a few too many militants in their time and ain’t interested or are downright sick of their schtick. Vaguely similar to atheism, except replace the animal product stuff with something religion related, ofc.

I can’t stand the proselytizing powered by privilege on so many planes. Whether it’s cost, availability, or time, people have many reasons for being mUrDeReRs. Nobody likes being condescended over things that are barely in their control as it is.

I think its the extreme. The idea of reducing meat consumption over eliminating it is not met kindly by many vegans and vegan communities. I also see a lot of down play of the nutrient challenge discussion. Now like anything on the internet the extremes tend to be the most vocal. I have personally known vegans who are pretty happy if people are even reducing meat consumption at all or being lacto/ovo pescatarians or such. Its really bad as sometimes the message is if your not going to go full on vegan than your personally responsible for destroying the planet (much like all responsibility for palastinian suffer is because joe bidens the one doing the genocidin) and you might as well eat meat at every meal. The reaction of this for non vegans is very often F these folks and you know what I think I will go out and have a triple bacon cheese burger right now because they taste great.

Veganism is more or less a 1st world phenomenon. Most humans, especially in the past, did not have the luxury to choose what they could eat. They ate what they could get and if they got access to meat and animal products they ate it because it has high nutritional and caloric value. Even the vegetarian Indians who don’t eat meat foe religious purposes still have eggs, milk, etc.

It feels disconnected with the human struggle.

In addition, it’s sort of meaningless in the grand scheme of things. OK. You don’t eat meat to protect domesticated cows. In reality, those cows would not exist in the first place. So really, you’re advocating to eliminate the species of domesticated cattle.

In addition, our modern society requires massive amounts of energy which is often generated by fossil fuels. Even if a society uses 100% solar, they’re importing products from countries like China that burn coal.

So you’re pumping out carbon emissions that will inevitably result in mass extinctions anyway. It seems like a meaningless protest against the inevitable. You say let’s exterminate the cows to save them from suffering on one hand and with the other drive to work talking on your iPhone with the A/C turned up- contributing to the destruction of infinitely more animals.

The only real way to stop is for everyone to give up every modern luxury and live in a log cabin in the woods. And for the vast majority of the population to die off.

It just feels like pissing into the void but doing so with moral superiority.

Having said all that, I empathize with many vegans. But those are some thoughts on why people may look down on vegans.

Because nobody likes self aggrandizement. The perception that so many people only do it to make themselves appear to be better people because of their morally superior choice is often a vile taste to anyone who hasn’t made that same choice.

We all know eating meat is bad and for the many reasons for it. What we don’t want to hear is that someone made the switch and that their bleeding heart simply couldnt take it anymore.

I eat beyond meat and I do my best to transition, yet, I’d never say that for the purpose of making myself seem like a better person. Vegans typically do.