For the past several years I worked as a full-time freelance copywriter; I’d work on webpages, branded blogs, online articles, social-media captions, and email-marketing campaigns.
Turns out when all you need is low-quality product, and a machine can do it cheaper, that’s what people will choose. It’s shitty that this affects people’s livelihood in the short term, but this is what happens in capitalism.
all you need is low-quality product
Isn’t this the real problem? Maybe my outside perspective is wrong, but it really seems like companies have changed what they want from writing to mass quantities of eye catching dreck, rather than useful, informative, well written articles. I’m not just talking Buzzfeed either but this illness has infected news, marketing, and tech doc as well.
A friend who works for a consulting company has talked about when he is between gigs, he works internally improving their doc generator. This is a high end, expensive consultancy, and part of what you get is mass quantities of generated dreck
Humans can still create better writing in many ways, but how can we fix society to value that?
