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Usually because they are prominent members in their communities.
Try searching for the church mentioned and see if he’s prominent. The article also mentions he’s a trucker. Why wasn’t that in the title?
Are truckers well known for spreading an ideology of non-violence? It’s notable because of the extreme hypocrisy.
That I can understand more. But at the same time if all news is just hypocritical examples… wait, that explains a lot actually.