They can always charge 999999999999999999999999,- € for games. Keep the following rules in mind:

• Demand always exceeds supply to an absurd degree.
• Price elasticity doesn’t exist.
• The average willingness to pay for games is way above the 8,40 €, approaching infinity, contrary to the European displacement study on page 170 paragraph 4.
• 100 % of game pirates will buy games if they can’t pirate games, therefore DRM good.

Fuck around find out basic economic rules.