The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.
Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.
You must log in or register to comment.
And you get the added benefit of not overpaying for shitty burnt coffee.
benefit of not overpaying for shitty burnt coffee.
Sir, this is a Tim Hortons. If you want unburnt coffee, the McDonalds is just over there.
