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Plants? Those cost more than beef.
This. How can a vegan meat alternative cost more than real meat. I’d buy it immediately but as a consumer I don’t want to be screwed over.
Some of it is probably limited scale.
I think a more-interesting metric than price in store is what their marginal cost of production is relative to the marginal cost of production of real meat. That’ll cut out fixed costs like R&D that’ll be more-prominent at limited scale.
Eating plants isn’t more expensive than eating meat, just eating plant-based attempts at mimicking meat.
In the EU the answer would be that we’re subsidising cattle farmers for enormous amounts of money
