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If they can get it on iPhone, it’s game over.
While this is true, I struggle to understand how Apple would stand to gain from implementing this unless it had already become a widespread standard. It’s also an opportunity for more privacy focused marketing if they oppose it, just like they do with government attempts to force them to implement backdoors into iOS.
Yeah, they already dont bother implementing a bunch of actual standards. I don’t see what they would get out of this since their ad network is very limited