Kirk Tanner, the new CEO and president of Wendy’s, shared with analysts his various plans to increase company profits, including investing in digital menu boards that will have the capacity to display dynamic pricing that fluctuates throughout the day by 2025. Here's what customers need to know.
  • @Overzeetop@beehaw.org
    13•1 year ago

    Surge pricing to level demand is a potentially valid strategy when you’re trying to even optimize your off-peak manpower or have limited production capacity. Surge pricing to increase profits is going to be detrimental to their business.