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Is overtime in this sport an extra hour of ads and 5 minutes of actual play?
Lol Wikipedia page for this SuperBowl game says it lasted 74 minutes and I was like lol doubt.
(for the record, I know they are talking about the game clock. Doesn’t change my reaction.)
I was wondering how that works for advertising. Like do they sell and extra hour worth of ads, that you only pay if they get a chance to air.
There are conditional aspects to the ad-buy contracts. You only pay for the time if it’s used.