Mike Lindell, the controversial founder of MyPillow and vocal ally to Donald Trump, is claiming ignorance over the neo-Nazi symbolism in his pillow prices.

Lindell’s pillow company, which he founded in 2009, is currently offering customers the “Standard Classic MyPillow” for $14.88 reduced from $49.98.

But the discount has got critics pointing out a popular neo-Nazi symbol lurking behind the price.

The numbers 14 and 88 are two popular white supremacist numeric symbols, according to the Anti-Defamation League.

The first is a nod to the “14 words” slogan, “We must secure the existence of our people and a future for white children,” coined by David Lane – a member of the white supremacist terrorist group known as The Order.

Meanwhile, 88 is a common code meaning “Heil Hitler”, because H is the eighth letter in the alphabet.

  • SeaJ
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    2107 months ago

    Ah yes, the completely normal 70.23% discount.

    • @Sludgeyy@lemmy.world
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      157 months ago

      Crazy thing is he has to give a 70.23% discount for people to even think about buying a pillow

      50 dollars for the world’s best pillow is a steal

      Something you use every night that can actually help with sleep and health. You shouldn’t be skimping on your pillow.

    • @Tikiporch@lemmy.world
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      77 months ago

      To be fair, I see all kinds of $14.88 or $7.86 or other random prices at Walmart. Problem is, I know a person didn’t necessarily set those prices because it’s every product, seemingly at random.

      One dude decides what His Pillow costs, and he had to have chosen $14.88 for a reason. Maybe not because he’s a Nazi sympathizer, but maybe just to get in the headlines again. Either way, he knew the connection and what would happen, which is sell a bunch of pillows.

      • @Letstakealook@lemm.ee
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        177 months ago

        The prices at Walmart aren’t random. The cents portion indicates things like limited buy, no longer stocking, temporary sale, etc. It has been over a decade since I’ve worked retail, buy they are indicators for employees.

        • @kofe@lemmy.world
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          37 months ago

          Wait can you explain more? I’ve never heard of that, feel like I’m asking for a dirty trade secret

          • @Letstakealook@lemm.ee
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            127 months ago

            This is only for discounted items, not regular priced items. There are a couple of different methods that can be used, but I’ll use the .8 that is being discussed. Basically, they will intentially price certain types of sale items and have all the prices of that type end the same way. So xx.89 indicates a regularly stocked item that is on sale, xx.88 indicates an item the store will no longer carry, xx.87 indicates an item that is not usually stocked and can not be ordered again, etc. This is just an example. The assigned meanings may be different, it has been a long time.

            • @kofe@lemmy.world
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              37 months ago

              Gotcha, thank you! I’m gonna start paying attention for it and see if I can figure it out

      • I'll be on ShareMySims@lemmy.dbzer0.com
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        127 months ago

        but maybe just to get in the headlines again…

        …because he knew it is a Nazi dog whistle.

        So he’s either a Nazi, or he knows enough about Nazis to know how to appeal directly to them, and is happy to do so for publicity (so, an enthusiastic collaborator with Nazis at the very fucking least).

        You really should examine with yourself why you feel the need to jump to the defence of a Nazi.

        • @Tikiporch@lemmy.world
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          47 months ago

          You basically paraphrased what I said. Maybe I’m not saying it in a way you parse as unsympathetic, but I’m definitely not defending Pillow Man. Most people seem to get that, or else I’d be absolutely demolished by negative votes.

  • ⓝⓞ🅞🅝🅔
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    17 months ago

    There are a lot of valid reasons to detest the guy. Going out on a limb with weird conspiratorial accusations isn’t really necessary. Already enough of that weird nonsense out there. Just sayin.

    • @NOPper@lemmy.world
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      97 months ago

      You think that was just a random coincidence on that specific price? Have you ever seen any sale end in 88 cents? 🤔

      • @TriflingToad@lemmy.world
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        7 months ago

        just looked at Amazon, found a bunch of sales that ended in weird numbers .21 .84 .58 .74 .89 .44

        oh and I found this one too

        Surely the fact that he’s sticking up for an Epstein friend is more than enough to hate him already.

  • @UmeU@lemmy.world
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    157 months ago

    He might as well be walking around with a Hitler mustache claiming ignorance. I could totally see him doing that.

  • Optional
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    217 months ago

    To be fair, he’s ignorant AF.

    But yeah of course he knew.

  • Flying Squid
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    107 months ago

    Makes sense, he’s a couple of quick razor swipes from a Hitler stache.

  • @Veedem@lemmy.world
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    987 months ago

    It’s amazing how this guy managed to basically throw away everything he had accomplished for a grifter who doesn’t even give two shits about him.

    • @gedaliyah@lemmy.worldM
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      47 months ago

      That was my first instinct, but no… The specific inclusion of 14 & 88, together and in that order?

      Walmart just did it to be noticeably less than competitors, who often would price items ending in .99, .98, or .97.

      • @Tujio@lemmy.world
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        87 months ago

        I thought that those were levels of price reduction.

        .99 is normal

        .98 is on sale

        .97 is deep sale, never going to be cheaper

        That’s how my buddy who worked at WallyWorld 20 years ago explained it.

  • @nothingcorporate@lemmy.world
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    7 months ago

    Mike Lindell did a Nazi dog whistle, not surprised.

    Mike Lindell claimed he had no idea about how super Nazi it was: not surprised.